Your Business Needs Marketing Promotions

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I have always felt that marketing promotions were broadly applied but not very well thought out. Promotional marketing in some ways is a pretty good idea for a wide variety of things. You can give out pens, calculators, or other little trinkets with your brand name on it. This is a way to spend little money on an advertising campaign that will generate some degree of name recognition. The question of how effective these promotional marketing campaigns are is open, however. If I open my pen drawer, I will find dozens of promotional pens and erasers in there, but I couldn't name a single brand offhand. Unless you sell something like stationary which people associate with pens, these type of promotional giveaways are nothing but a waste of money.



In my opinion and I always tell my clients this marketing promotions should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the marketing promotion must be carefully tailored. Just going out into a public square and holding a contest or giving away a product will not generate any business for you at all. You need to think strategically.



One of my favorite places to do marketing promotions is at nightclubs and bars. When people are drinking, they will do what they can to win anything. Whether you are giving away shot glasses, food, drink mixers, or just T-shirts, people ......



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